Teardowns

Discord

A comprehensive breakdown of Discord's model, user segments, onboarding friction, and solutions to increase monthly active users.

Twitter

Increasing number of Twitter Blue subscribers by focusing on increasing value proposition with TweetPro. User research, wireframes, and solution mindmaps here.

Instagram

Increasing the quality of Instagram Reels by eliminating repetitive content and making the feed refreshing, using gestures.

Healthysure

Increasing user engagement and eventually daily active users for a health insurtech platform.

LeapDash

A Go-To-Market strategy for a short-form content platform, inclusing features to build habits, and estimating market size.

Blinzedu

A PRD for implementing a tipping feature in a hyper-delivery app, with detailed considerations and wireframes.

IMDb

A PRD for implementing a swiping-style movie selection feature to IMDb, making it easier to find a movie to watch.